Increasing Student Engagement Through Mobile

Presenter

  • Santhana Naidu, AVP of Marketing & Communications, Indiana State University

Today’s students use their phone for everything. How can you take advantage of this new normal and create mobile experiences that enhance the university experience?

ISU Mobile

  • Our office of marketing and communications takes the lead with development of the campus mobile app.
  • 20% of overall website traffic from mobile, was 4% in 2012
  • ISU mobile launched in 2012, lasted about one year.  It was not terribly popular because all it did was provide news feeds.
  • Popular modules:  classes, course catalog, dining, admissions, maps, email, athletics, rec center.
  • Campus Tour (not in the app) is a great tool for us, especially for students who live in Chicago, which is a three-hour drive.

Private Social Network for New Admits

  • Web platform with an attached app.  We have about 1,000 users with 15,000 messages between them in our initial year.
  • We give them a free sweatshirt if they sign up for the app.

Campus Map

  • We’re a CampusBird campus; went live last Fall

RAVE Guardian

  • This is a big part of our communication toolset for our international students.

New – Kurogo 2.5

  • Audience Profiles – 4 personas (current students, future students, Indiana State Onine, Alumni)
  • Reduce clutter
  • Increase relevance

New Sections:  Preview Days

  • Preview Days:  audience:  prospective students & families; activities:  campus tour, meet faculty, info sessions on app & financial aid
  • Orientation:  freshman & xfer students; activities:  housing, financial aid, meet new friends
  • Fall Welcome:  returning students & new students; activities:  daily events, discover what’s new

iBeacon

  • Integrated with ISU mobile
  • Increase app engagement
  • Piloting right now for Fall rollout
  • Social and informational messages
  • Future:  tour app

Messaging

  • Target messages by categories & groups
  • Users can customize how they want to receive notifications
  • Message center within the app so that users can refer to the messages
  • An easy to use backend interface for the administrator
  • Ability for users to opt-in or out of certain optional message types
  • Promotions

New – IDs

  • Student/Employee IDs (cards with chips)
  • Accessible through ISU Mobile
  • Access to facility, transactions, etc.

Q&A

  • Email integration:  what kind of usage are you seeing?  It’s one of the top seven used, but I’m not sure off the top of my head.
  • Are you using Blackboard mobile app, or did you integrate it?  We have a read-only view into the Blackboard app (it’s not the Blackboard app)