Presenter: Owen Hall, Jr. from Pepperdine
Challenges
- Growing business demands: web savvy, with global perspectives
- Increasing use of the web in management education: hybrid, online, MOOCs, SoMe
- Rising Educational costs (MBA >= $100K)
- Stagnant economy
Faculty Perspectives
- 90+% believe web-based learning tech is important to fulfilling their institution’s mission
- Nealy 60% believe SoMe will influence delivery of management education
AACSB Survey
- Study sponsored by AACSB revealed gap between current delivery of education and what is needed & expected in the future
Business Analytics Categories
- Descriptive (analysis): categorizing customers by their product preferences; performance metrics like inventory turns and employee absenteeism
- Predictive (forecasting): FICO credit scoring, product/service demand
- Prescriptive (optimization: investment portfolio design, yield management
Learning Analytics
- Student Outcomes feeds Data Mining feeds Analytics feeds Student Outcomes
Learning Analytics
- Understanding how students are learning: ongoing soft & hard measurements, assessment rubrics
- Optimizing the learning process: crowdsourcing, MOOCs, interventions, conditional release
Learning Assurance System
- Assessment Repository
- Interface with SoMe
- Analytics based
- REal time processing
- High degree of interaction and collaboration
- Consistent reporting
- Continuous improvement!
Graziadio Assessment System
- LiveText + Peoplesoft data feeds Outcomes (Performance, Intervention, Curriculum).
- Provided an example rubric
Curriculum Reform
- Tied directly to QA
- Better align products with the needs of the business community
- Increase flexibility and student choices
- More bootcamps to address growing “technical” deficiencies
- Reduce time to graduate
- Address tuition challenges
Curriculum Reform Process
Mission, vision, values feed the following cycle:
- Learning goals,
- Curriculum design
- Course delivery
- Student assessment
- Continuous upgrading
Spillover Benefits
- Focused on learning
- Courses as Building Blocks
- Working as Teams
- Making Hard Decisions
Big Picture
The Cycle: QA > Analytics > Curriculum Reform
Cloud Based Collaboration Networks
Primary goal of a cloud based collaboration network is to provide a platform where the management education community can converge and share
Summary
- Employers looking for grads who are web savvy problem solving oriented
- Learning tech is changing face of mgmt ed by better aligning business programs with needs of business universe
- Learning analytics offer dynamic resource for supporting the qa process
- Curriculum reform is essential to meet the needs of the business universe
- Collaboration platforms are crucial to success
