Education Technology

Assessing the Impact of the Learning Analytics Paradigm on Management Education

Presenter: Owen Hall, Jr. from Pepperdine


  • Growing business demands: web savvy, with global perspectives
  • Increasing use of the web in management education: hybrid, online, MOOCs, SoMe
  • Rising Educational costs (MBA >= $100K)
  • Stagnant economy

Faculty Perspectives

  • 90+% believe web-based learning tech is important to fulfilling their institution’s mission
  • Nealy 60% believe SoMe will influence delivery of management education

AACSB Survey

  • Study sponsored by AACSB revealed gap between current delivery of education and what is needed & expected in the future

Business Analytics Categories

  • Descriptive (analysis): categorizing customers by their product preferences; performance metrics like inventory turns and employee absenteeism
  • Predictive (forecasting): FICO credit scoring, product/service demand
  • Prescriptive (optimization: investment portfolio design, yield management

Learning Analytics

  • Student Outcomes feeds Data Mining feeds Analytics feeds Student Outcomes

Learning Analytics

  • Understanding how students are learning: ongoing soft & hard measurements, assessment rubrics
  • Optimizing the learning process: crowdsourcing, MOOCs, interventions, conditional release

Learning Assurance System

  • Assessment Repository
  • Interface with SoMe
  • Analytics based
  • REal time processing
  • High degree of interaction and collaboration
  • Consistent reporting
  • Continuous improvement!

Graziadio Assessment System

  • LiveText + Peoplesoft data feeds Outcomes (Performance, Intervention, Curriculum).
  • Provided an example rubric

Curriculum Reform

  • Tied directly to QA
  • Better align products with the needs of the business community
  • Increase flexibility and student choices
  • More bootcamps to address growing “technical” deficiencies
  • Reduce time to graduate
  • Address tuition challenges

Curriculum Reform Process

Mission, vision, values feed the following cycle:

  • Learning goals,
  • Curriculum design
  • Course delivery
  • Student assessment
  • Continuous upgrading

Spillover Benefits

  • Focused on learning
  • Courses as Building Blocks
  • Working as Teams
  • Making Hard Decisions

Big Picture

The Cycle: QA > Analytics > Curriculum Reform

Cloud Based Collaboration Networks

Primary goal of a cloud based collaboration network is to provide a platform where the management education community can converge and share


  • Employers looking for grads who are web savvy  problem solving oriented
  • Learning tech is changing face of mgmt ed by better aligning business programs with needs of business universe
  • Learning analytics offer dynamic resource for supporting the qa process
  • Curriculum reform is essential to meet the needs of the business universe
  • Collaboration platforms are crucial to success

By Paul Schantz

CSUN Director of Web & Technology Services, Student Affairs. husband, father, gamer, part time aviator, fitness enthusiast, Apple fan, and iguana wrangler.

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