Product Management CG

Presenters

• Chas Grundy, Manager, Product Services, University of Notre Dame
• Deborah DeYulia, Director, Program Management, Duke University

Join the group: bit.ly/prodmgmtcg

What do you want from this group?

• Learn how to create a culture that thinks in terms of products
• Seeing a more developed product management group
• Organizing around product management, interfaces to other parts of the organization

Product Manager vs. Project Manager

• A product manager is the CEO of products. Goal is to deliver a product that customers love (intersection of UX, Tech, Business). Concerned with WHAT.
• A project manager is responsible for achieving project objectives and is accountable for the outcome of the project. Concerned with HOW.
• Common responsibilities
  • Align activities with strategic objectives
  • Work with cross-functional teams
  • Strong influential and collaborative skills
  • Guide critical decisions
  • Orchestrate key activities
  • Manage key deliverables
• Product manager is more closely associated with strategic concerns.

Product Manager is a way to address ongoing sustainability of the products we use.

Product Management Boot Camp

• Notre Dame’s Project Management office trains dozens of people how to be good project management. My goal was do the same for Product Managers for their own service offerings.
• We outline what Product Management is through a half-day training; it’s about products and services.
  • What is Product Management?
  • Examples & scenarios
  • Services versus products
  • Framework: strategy (benchmarking, roadmap, customer research), Roadmap, Customer Research
  • Concept
  • Deploy: support, training
  • Manage: Communications, Metrics, Vendor Mgmt, Billing
  • Retire: when and how to retire a product
  • The Product Management Game
  • First 90 days
  • Community of Practice and Additional Resources

The First 90 Days Managing a Product

http://bity.ly/productcg90days

• What do you want to accomplish?
• ID expectations and goals
• Familiarize yourself with the product
• Join existing projects
• Begin the vendor relationship
• Benchmarking
• Users & community
• Support
• Develop listening posts
• Build lists of ideas to explore