Product Management CG

Presenters

  • Chas Grundy, Manager, Product Services, University of Notre Dame
  • Deborah DeYulia, Director, Program Management, Duke University

Join the group: bit.ly/prodmgmtcg

What do you want from this group?

  • Learn how to create a culture that thinks in terms of products
  • Seeing a more developed product management group
  • Organizing around product management, interfaces to other parts of the organization

Product Manager vs. Project Manager

  • A product manager is the CEO of products. Goal is to deliver a product that customers love (intersection of UX, Tech, Business). Concerned with WHAT.
  • A project manager is responsible for achieving project objectives and is accountable for the outcome of the project. Concerned with HOW.
  • Common responsibilities
    • Align activities with strategic objectives
    • Work with cross-functional teams
    • Strong influential and collaborative skills
    • Guide critical decisions
    • Orchestrate key activities
    • Manage key deliverables
  • Product manager is more closely associated with strategic concerns.

Product Manager is a way to address ongoing sustainability of the products we use.

Product Management Boot Camp

  • Notre Dame’s Project Management office trains dozens of people how to be good project management. My goal was do the same for Product Managers for their own service offerings.
  • We outline what Product Management is through a half-day training; it’s about products and services.
    • What is Product Management?
    • Examples & scenarios
    • Services versus products
    • Framework: strategy (benchmarking, roadmap, customer research), Roadmap, Customer Research
    • Concept
    • Deploy: support, training
    • Manage: Communications, Metrics, Vendor Mgmt, Billing
    • Retire: when and how to retire a product
    • The Product Management Game
    • First 90 days
    • Community of Practice and Additional Resources

The First 90 Days Managing a Product

http://bity.ly/productcg90days

  • What do you want to accomplish?
  • ID expectations and goals
  • Familiarize yourself with the product
  • Join existing projects
  • Begin the vendor relationship
  • Benchmarking
  • Users & community
  • Support
  • Develop listening posts
  • Build lists of ideas to explore