Elle Waters @Nethermind (worked at Humana)
What it takes to create an accessibility program at a large organization
Susan Moon was the one who was going to make that decision:
- Head of digital experience program at Humana
- SUSAN’S QUOTABLE QUOTE: “Accessibility is the OXO of web design”
- This quote unlocked the possibility of doing accessibility in the enterprise.
OXO: products are geared toward the user.
- Triggers innovation; is a catalyst for new ideas
- Prioritizes value for the user first
- Demands best efforts
- Yields extensible benefits to all users
Showed NASA project plan guide: 85 pages of instruction in how to write a project plan
What does it take to truly innovate?
- Maslow’s Hierarchy of Robot Needs (http://laughingsquid.com/maslow%E2%80%99s-hierarchy-of-robot-needs/)
Hierarchy of web accessibility project needs (in reverse order)
- a web page
- a responsive, personalized experience
- a world class user experience
- a universally accessible experience
FLIP THE PYRAMID
QUICK: What makes the Bugatti Veyron worth 2 million bucks?
- It’s not the body, it’s the engine
- The things you don’t see are the things that count the most
Showed form error messaging detail
- Most fundamental business interaction
- Reviewed boilerplate form error messaging
- Error messaging appears at top, only showing those fields that needed to be remedied. This helps dissipate “tab stop hell”
Inaccessible Map State Selector
- Thought about image map – NO, not forward-looking
- What about SVG? Not quite there yet
- Drop-down menu (in alpha order) with submit button
- What about tab order in the map itself? Tab-able by west coast to east coast.
Skip to Main Content
- Not used much because it’s not consistent
- If there are lots of repetitive links, could we use a numeric threshold to determine where the skip link would land?
- What if we put a Table of Contents (list of headings) at the top?
- Close your eyes
- Put down your mouse
- Imagine a well-designed web page
- Once you’ve cleared the paths, where do you want to go next?
2 replies on “Accessibility as Innovation”
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