Presenters
Elle Waters @Nethermind (worked at Humana)
What it takes to create an accessibility program at a large organization
Susan Moon was the one who was going to make that decision:
- Head of digital experience program at Humana
 - SUSAN’S QUOTABLE QUOTE: “Accessibility is the OXO of web design”
 - This quote unlocked the possibility of doing accessibility in the enterprise.
 
OXO: products are geared toward the user.
- Triggers innovation; is a catalyst for new ideas
 - Prioritizes value for the user first
 - Demands best efforts
 - Yields extensible benefits to all users
 
Showed NASA project plan guide: 85 pages of instruction in how to write a project plan
What does it take to truly innovate?
- Maslow’s Hierarchy of Robot Needs (http://laughingsquid.com/maslow%E2%80%99s-hierarchy-of-robot-needs/)
 
Hierarchy of web accessibility project needs (in reverse order)
- a web page
 - a responsive, personalized experience
 - a world class user experience
 - a universally accessible experience
 
FLIP THE PYRAMID
QUICK: What makes the Bugatti Veyron worth 2 million bucks?
- It’s not the body, it’s the engine
 - The things you don’t see are the things that count the most
 
Showed form error messaging detail
- Most fundamental business interaction
 - Reviewed boilerplate form error messaging
 - Error messaging appears at top, only showing those fields that needed to be remedied. This helps dissipate “tab stop hell”
 
Inaccessible Map State Selector
- Thought about image map – NO, not forward-looking
 - What about SVG? Not quite there yet
 - Drop-down menu (in alpha order) with submit button
 - What about tab order in the map itself? Tab-able by west coast to east coast.
 
Skip to Main Content
- Not used much because it’s not consistent
 - If there are lots of repetitive links, could we use a numeric threshold to determine where the skip link would land?
 - What if we put a Table of Contents (list of headings) at the top?
 
CONCLUSION
- Close your eyes
 - Put down your mouse
 - Imagine a well-designed web page
 - Once you’ve cleared the paths, where do you want to go next?
 
2 replies on “Accessibility as Innovation”
[…] Notes from Paul Schantz […]
[…] ideas and best practices. Many attendees took notes of sessions they attended, blogged (such as Paul Schantz and George Zamfir about them, and tweeted them – all before we were able to walk to the next […]