Defining Success Panel:
- Ted Erickson, University of Alberta
- Ann Malavet, New York University
- Bill Sivret, Tufts University
- Who are we here for? Internal & external users
- User’s expectations: immediate access to data, custom data/location-based data, same offerings as web site, always evolving
- SMART goals (specific, measurable, attainable, relevant, time-based
- What are our goals? Real-time data to users that provide relevant info day-to-day, provide individualized content, authorized transactional activity, online and real-time comm between all university constituents (students, faculty and staff)
- Data Planning: Kurogo provides 99.9% of what we need, but our planning needs to identify what we actually need. Accessed data needs to be consistent across the university; data owners need to be comfortable with the idea that their data will become much more readily, immediately, and widely available; unique identifiers need to be consistent so that data stores can be linked and made interoperable.
- Some of our data providers were reticent to providing data to us, i.e. Aramark calorie counts
- What are our priorities? What will engage the users? Can we efficiently achieve this with our resources? What is our greatest need? What can wait, what is needed now?
- Gathering requirements: money, time, resources
- Strategy + Execution = Success
- Tools for building & Maintaining: your mobile app is fed by web services, modo labs, kurogo, and university staff
- Strong Governance is required to make it work! Ensure vested parties are engaged; major stakeholders who commit resources would ideally be part of a mobile steering committee; utilize existing web portal governance model
- About 10,000
- Tufts launched mobile app in 2011 (custom PHP app)
- Launched Kurogo in 2013
- We use Tableau (a Business Intelligence tool) to create dashboards and ad-hoc reports. It’s connected to several data sources, including our data warehouse and Google Analytics
- Demo of Tableau dashboard
- 39,000 students, intensive research university in Canada
- Goal: to become one of the best examples of a post-secondary digital learning environment enabled by our web, mobile, social networks and IT systems capabilities. 1) Champion interdisciplinary knowledge sharing, 2) Empower student and staff innovation, 3) Commit to audience-centric design, 4) Build for the mobile, connected community
- Digital Product and Service Catalogue: business and strategy, performance and optimization, product management, web, mobile, digital learning
- We do not use a cost-recovery model.
- Use of the word “product” is not an accident. We manage our products through the entire life cycle.
- Digital Strategy – our group is apart from MarCom and IT. Digital strategy is convergence of creativity, technology and media. It transforms business and marketing strategy.
- Success Metrics: web, mobile, learning
- The future
QUESTION for Bill: what data sources are you using besides GA within Tableau for your dashboards? Do you use Tableau for real-time data analysis? Did you consider any other tools besides Tableau like Plot.ly?
Bill: at this time, we only use GA, and it does do real-time analysis. We did not consider any additional tools because we were already using it for our data warehouse.