Strategy Track 2 – Defining Success

Defining Success Panel:

  • Ted Erickson, University of Alberta
  • Ann Malavet, New York University
  • Bill Sivret, Tufts University

Ann Malavet

  • Who are we here for?  Internal & external users
  • User’s expectations:  immediate access to data, custom data/location-based data, same offerings as web site, always evolving
  • SMART goals (specific, measurable, attainable, relevant, time-based
  • What are our goals?  Real-time data to users that provide relevant info day-to-day, provide individualized content, authorized transactional activity, online and real-time comm between all university constituents (students, faculty and staff)
  • Data Planning:  Kurogo provides 99.9% of what we need, but our planning needs to identify what we actually need.  Accessed data needs to be consistent across the university; data owners need to be comfortable with the idea that their data will become much more readily, immediately, and widely available; unique identifiers need to be consistent so that data stores can be linked and made interoperable.
  • Some of our data providers were reticent to providing data to us, i.e. Aramark calorie counts
  • What are our priorities?  What will engage the users?  Can we efficiently achieve this with our resources?  What is our greatest need?  What can wait, what is needed now?
  • Gathering requirements:  money, time, resources
  • Strategy + Execution = Success
  • Tools for building & Maintaining:  your mobile app is fed by web services, modo labs, kurogo, and university staff
  • Strong Governance is required to make it work!  Ensure vested parties are engaged; major stakeholders who commit resources would ideally be part of a mobile steering committee; utilize existing web portal governance model

Bill Sivret

  • About 10,000
  • Tufts launched mobile app in 2011 (custom PHP app)
  • Launched Kurogo in 2013
  • We use Tableau (a Business Intelligence tool) to create dashboards and ad-hoc reports.  It’s connected to several data sources, including our data warehouse and Google Analytics
  • Demo of Tableau dashboard

Ted Erickson

  • 39,000 students, intensive research university in Canada
  • Goal:  to become one of the best examples of a post-secondary digital learning environment enabled by our web, mobile, social networks and IT systems capabilities.  1) Champion interdisciplinary knowledge sharing, 2) Empower student and staff innovation, 3) Commit to audience-centric design, 4) Build for the mobile, connected community
  • Digital Product and Service Catalogue:  business and strategy, performance and optimization, product management, web, mobile, digital learning
  • We do not use a cost-recovery model.
  • Use of the word “product” is not an accident.  We manage our products through the entire life cycle.
  • Digital Strategy – our group is apart from MarCom and IT.  Digital strategy is convergence of creativity, technology and media.  It transforms business and marketing strategy.
  • Success Metrics:  web, mobile, learning
  • The future

QUESTION for Bill:  what data sources are you using besides GA within Tableau for your dashboards?  Do you use Tableau for real-time data analysis?  Did you consider any other tools besides Tableau like

Bill:  at this time, we only use GA, and it does do real-time analysis.  We did not consider any additional tools because we were already using it for our data warehouse.


By Paul Schantz

CSUN Director of Web & Technology Services, Student Affairs. husband, father, gamer, part time aviator, fitness enthusiast, Apple fan, and iguana wrangler.

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