Presenter
- Andrew Yu, Modo labs
The Mobile Born Generation
- Andrew shared photos of his two young sons (2 years and 4 months) playing with mobile devices
The Changing Environment
- In 2007 MiT worked on building their mobile web. At the time, their CIO cautioned that “the iPhone can’t do it all.”
- There was no app store for the iPhone until 2008
- In 2008 everything we did was mobile web; only 1% of the traffic to the web site was from mobile.
- 1st Gen: Transit Module
- 1st Gen: Mobile Analytics
- Student Reactions to our first app at MiT were very positive!
- There’s often a BIG difference between what people are looking for on a university web site versus what’s actually there
- First mobile app class was a big success, but joining with the Sloan Business school the second year made it sustainable and brought big and positive changes.
- MiT president saw Stanford’s “iStanford” app and told us: “we need an app”
- We need to deliver an iPhone app 1/2010
- We set up push notifications for transit
- We set up a lot of custom features!
- Covering all the bases at that time was not easy; smartphone penetration was only about 30% . So, we had to use methods like shortcodes for SMS messaging to reach people with non-smartphones.
- Target: Mobile Experience in 2010 – you could not know if the product you were looking for was in stock locally. Today, not only can you access stock “in-app,” it’ll tell you where it’s located in the store. Target now has “you are here” signs up all over the store.
- We’re very close to a “walletless” experience, where you can use your mobile phone for pretty much everything.
- Video broadcasting anything: Periscope, VR, short-form video like Vine
- Snapchat: gesture based UI; use of QR codes for reporting maintenance / housekeeping issues
- 2014: “Mobile is Dead” Matias Duarte http://www.theverge.com/2014/4/15/5619182/android-design-head-matias-duarte-says-mobile-is-dead
- The concept of easy needs to translate into everything that we do with mobile: i.e. get info without opening the app (widgets, live tiles, etc.).
