Kurogo Publisher Power!

Presenter:  Eric Kim, VP User Experience, Modo Labs, @huafi

What is Publisher?

  • Browser based page assembly tool
  • gives non-devs an easy fast way to assemble mobile-optimized content and nav
  • Power to publish instantly to multiple mobile platforms, including native iOS and Android apps without IT deployments or app-store re-submissions.

Publisher Templates

  • Newspaper:  navigation-centric, best for highly visual presentation of 3-6 primary plush optional 2-6 secondary nav items.  Layout for both portrait and landscape.
  • Big Idea:  nav-centric, works best for highly visual presentation of 1 primary call to action.
  • Card Navigation:  content as nav, mix curated and feed-based content, content in cards in various sizes, card can contain either curated content of image/text.  Can be highly designed / customized with lots of formatting options.
  • List Navigation:  nav-centric, highly visual for 4+ nav items, nav items shown in a vertical list.  Can do interesting layer effects with this template.
  • Spectra:  nav-centric, highly visual presentation of 4+ nav items, touch-appropriate design that not everyone likes.
  • Springboard:  nav-centric, space-efficient, 8+ nav items, shown in grid of images (often icons) with text labels, below hero section and/or text intro
  • Content:  meat-and-potatoes of most publisher module, text-based content, optional hero image, sidebar, and top or bottom-block.
  • Longform:  completely modular approach, build a page from any combo of content blocks, 11 content block types (hero, heading, text/HTML, pull quote, image, HD image, video, Twitter, FB, feature box, links block, many more coming – table, gallery, map, lead generation, carousel feeds, social, etc.), optional inset (“responsive margins”) = greater flexibility in layout and function.

Demo

  • Showed a site-within-a-site that contained pages with most every element available within each template.

You’ve Got the Power

  • Combine curated + dynamic content + navigation
  • Assemble app-type experiences
  • Delegate admin roles
  • Iterate quickly
  • Create timely destinations to keep users coming back
  • Experiment, prototype, combine
  • Have fun!